Plandent choose Pindar Creative and 'Custom Catalogue' to generate their new product Catalogue
Thursday, 5 September 2013
Plandent are a specialist supplier of instruments and consumables to the dental industry, with sister companies throughout Scandinavia and Germany, they form the largest retail dental group in Western Europe.
With their last printed catalogue being published back in April 2005 the Plandent Sales and Marketing teams decided it was time to increase product sales yet again by bringing out an updated catalogue. As they had most of their latest product information on their in-house back office system, they wanted to find a method of automating the production of new catalogue pages directly from an export file of data and without the need for costly manual designers.
They found what they were looking for in Pindar Creative's 'Custom Catalogue' solution. After agreeing initial template designs for the pages, enriched product data in XML from their back office system will be used to generate high-resolution print ready PDF files.
The catalogue will be launched in early autumn...
Gary Utton, Sales Consultant for Pindar Creative said:
We are really excited about working with Plandent on this project and look forward to delivering their new catalogue.
It makes so much sense to use existing product information to populate the printed pages.
Carl Thomas, Group Technical Director for Pindar Creative said:
The Plandent product data has given our Custom Catalogue team a new challenge.
The requirements to be more flexible in template design will bring advantages to all our customer base. Along with the ability to import Excel data, we now have an additional tool to import XML.